The Home Depot has expanded its Pro Xtra loyalty program, unveiling new membership tiers and new benefits for professional contractors and builders. With three new tiers, Member, Elite, and VIP, pros will gain access to specialized perks, business tools to better manage and grow their businesses, exclusive sales and events in stores and online, paint rewards and more. Home Depot said pros represent a $450 billion marketplace.
“Pros make up about 10 percent of The Home Depot’s customer base and approximately half of our sales,” said Hector Padilla, executive vice president of outside sales and service for The Home Depot. “To serve the Pro, it’s about removing friction through a variety of products and capabilities – whether they visit a Home Depot store for a last-minute need on the way to a job or plan a larger purchase in advance to be delivered to the job site. We’re focused on serving the Pro no matter where, when and how they choose to shop with The Home Depot.”