Shaw Floors, the flagship residential brand of Shaw Industries Group, has announced a new sales approach to the consumer’s journey, Shop Your Lifestyle. Shop Your Way.
“Shop Your Lifestyle. Shop Your Way. is a total reinvention of our selling process,” said Ashley Barnes, senior marketing manager for Shaw Floors hard surface. “By tapping into the aspect of our customers' lives that matter most to them, we can help find their perfect flooring more quickly, effectively and with a little added fun.”