Marazzi, a manufacturer of ceramics and stoneware, founded in Sassuolo, Italy, has opened the doors of its first flagship showroom in Madrid, Spain. ACPV Architects Antonio Citterio Patricia Viel redesigned the 3,200-square-foot space overlooking the heart of the Spanish capital, to accommodate the Marazzi collection of ceramic surfaces.
"In this project, the dialogue between spaces is reinforced with the aid of materials and objects that reference craftsmanship and convey a positive mood,” said architect Patricia Viel. “Ceramics are wonderful because they are so versatile: one of the most ancient and definitely one of the most eclectic materials, they can be both high-tech, in their adaptability and potential for future research and development and low-tech, in their authentic beauty. So they are ideally placed to adapt and respond to new demands.”