New Karastan LuxeCraft Artisan Reserve and Opulent Charm collections feature 11 new high-end stone and wood styles created with WetProtect waterproof protection.
The Artisan Reserve collection takes inspiration from century-old trees with clean, high-end wood visuals. This collection features on-trend large planks and gives consumers the ability to create beautiful herringbone patterns. The Opulent Charm reflects current trends in marble and travertine stone looks
“Karastan LuxeCraft captures nature’s most beautiful finds and revitalizes them for modern living, creating products that are better than nature intended,” said Jason Randolph, senior vice president of residential sales, Karastan and Godfrey Hirst. “Our designers meticulously scour the globe for the rare and beautiful, recreating nature’s designs in a durable flooring.”
Karastan LuxeCraft is created with long-lasting materials, capturing and giving new life to original wood and stone looks in a multi-layer construction that resists water, scratches and dents. Emboss in register technology and new bevel technology, GenuEdge. GenuEdge gives each plank a pillowed wrapping effect that more authentically emulates the look of true hardwood. With unique herringbone installation options, Karastan LuxeCraft creates luxurious foundations that elevate any room. In 2023, Karastan will enhance its LuxeCraft portfolio by adding WetProtect technology to all products. WetProtect inspires consumer confidence with a proprietary locking system that provides water-tight joints for a waterproof finish and a lifetime surface and subfloor warranty.
In 2023, Karastan will present a new merchandising experience to provide flexibility and streamlined shopping experiences for any store environment. Additionally, Karastan will provide marketing support through advertising options and national promotional events.
The Karastan LuxeCraft line will coordinate with Performance Accessories products that offer innovative, multifunctional transitions that are color-coordinated for retailers to sell a complete flooring package in one purchase.
For more information, visit Karastan.com.
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