• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • A&D
  • INSTALLATION
  • MARKETS
  • AWARDS
  • EDUCATION
  • BUYER'S GUIDE
  • MEDIA
  • EMAGAZINE
  • SIGN UP
cart
facebook twitter linkedin youtube
  • NEWS
  • Breaking Flooring News
  • eNewsletters
  • PRODUCTS
  • Carpet & Area Rugs
  • Hardwood
  • Installation Products
  • Installation Tools & Equipment
  • Laminate
  • Resilient
  • Specialty
  • Tile & Stone
  • MARKETS
  • Commercial
  • Residential
  • AWARDS
  • Installation Awards
  • Top Flooring Products
  • EDUCATION
  • Continuing Education
  • Webinars
  • MEDIA
  • FLOOR Podcast
  • Videos
  • TISE 2025 Videos
  • eBooks
  • EMAGAZINE
  • eMagazine
  • Archive Issues
  • Contact
  • Advertise
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP
Flooring ProductsFloor CoveringsHardwood Flooring

Karastan Introduces BelleLuxe Waterproof Wood

By FLOOR Trends & Installation Editors
Karastan BelleLuxe Waterproof Wood Floor
March 14, 2023

Karastan is enhancing the BelleLuxe collection with 16 SKUs, the Waterproof Wood provides high fashion at an accessible price point, helping retail partners expand their market reach. 

Featuring Signature Technology, each plank, now wider and longer, displays the details of natural hardwood with artistic precision, featuring 64 layers of textured detail with 4x the resolution and over 1,000 color variations. 

BelleLuxe Waterproof Wood uses WetProtect, using watertight joints, a proprietary waterproof finish and a lifetime surface and subfloor warranty

BelleLuxe Waterproof Wood will be added to the existing BelleLuxe merchandising system, maximizing real estate in showrooms, with new graphics to drive conversations and efficiently showcase the difference between natural hardwood and laminated wood. Karastan will also provide first-class marketing support for BelleLuxe Waterproof Wood in 2023 through new advertising options and national promotional events. 

The BelleLuxe Waterproof Wood line will coordinate with Performance Accessories products that offer innovative, multifunctional transitions that are color-coordinated for retailers to sell a complete flooring package in one purchase. 

For more information, visit Karastan.com. 

Find recent stories from Karastan here. 

KEYWORDS: luxury flooring Mohawk Industries waterproof flooring

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • resilient flooring

    The 7 Types of Resilient Flooring

    The resilient flooring category is comprised of many...
    Resilient Flooring
    By: Resilient Floorcovering Institute
  • QuickDrain USA’s ShowerLine linear drain

    Tips for Curbless Shower Installation Using a Linear Drain

    Consider these four tips when planning for a curbless...
    Installation How-To
    By: Darryl Jones
  • 2024 New Flooring Product Guide

    2024 New Flooring Products Guide

    We explore this year's introductions in area rugs,...
    Commercial Flooring
    By: FLOOR Trends & Installation Editors
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Retailers Share Top Takeaways from Shaw Flooring Network Convention

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

SolidTech R: Sustainable, High-Performance Flooring from Bottle to Floor

SolidTech R: Sustainable, High-Performance Flooring from Bottle to Floor

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the FLOOR Trends & Installation audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of FLOOR Trends & Installation or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Woodura Herringbone 2.0
    Sponsored byBjelin

    The Herringbone Floor of the Future

Popular Stories

salesperson meeting with clients

How to Dominate Flooring Sales: The Art of Listening Before Selling

Mimi Mulugeta and Michael Barrows

Military Vet Trades Retirement for New Flooring Venture in Alpharetta

company branding

Branding and Marketing Strategies for Flooring Contractors


Download the Free Moisture Meters Guide

Events

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Growth Challenges in the Flooring Industry

What’s holding you back from growth in 2025?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

Related Articles

  • Karastan LuxeCraft Artisan Reserve.jpg

    Karastan LuxeCraft Introduces 11 Waterproof Stone and Wood Styles

    See More
  • Karastan BelleLuxe

    Karastan Expands Luxury Flooring Solutions with New BelleLuxe Collections

    See More
  • Karastan Launches Premium Waterproof Flooring Collection LuxeCraft Serenity.jpg

    Karastan Launches Premium Waterproof Flooring Collection LuxeCraft Serenity

    See More

Related Products

See More Products
  • WoodFlooring_383x497.png

    Wood Flooring: A Complete Guide to Layout, Installation & Finishing

  • wood-species.png

    Wood Species

  • ornamental.png

    Ornamental Floors

See More Products

Related Directories

  • Pantim Wood Products

    We are committed to providing our customers with beautiful, healthy, high quality wood products, especially flooring from environmentally and socially responsible forest sources. We continuously strive to enhance our products through innovation, technology, customer service and ethical business practices.
  • Southern Wood Floors

    Manufacturers of superior solid wood flooring and engineered wood flooring, unfinished and prefinished, in an extensive selection of species and grades; sold directly, shipped nationwide. We harvest buildings, not trees® to precision manufacture Reclaimed Antique Heart Pine.
  • Herregan Distributors Inc.

    Herregan Distributors is one the largest flooring distributors in the United States. We are a family owned company with a team-oriented approach. With industry leading products, and the support of a top notch customer service team we give our customers the tools that are vital to growth and success.
×

We’re rolling out the red carpet of flooring knowledge!

Stay in the know on the latest flooring retail trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP