Karastan is elevating its luxury flooring offerings with major expansions to its BelleLuxe collections, targeting homeowners seeking premium wood flooring solutions.

The BelleLuxe Natural collection introduces 31 new products across five styles, crafted from 80-year-aged European oak, hickory, walnut and maple woods. Protected by KaraFinish, these floors feature designs ranging from French country-inspired Cambridge Courts to the sophisticated Gault Estate, available in straight lay and herringbone patterns.

BelleLuxe Waterproof adds eight new products, including Gloriana Charm with premium oak visuals. The collection features Signature Technology with up to 75 texture layers and introduces GenuEdge XR, combining natural coloration with sharper pressed bevels. All waterproof products include WetProtect technology with a lifetime warranty.

"Our updated BelleLuxe collections respond to the demand for flooring that combines elegance and durability," said David Moore, senior director of product management.

The launch accompanies Karastan's "From the Ground Up" marketing campaign, which unifies both collections under a single narrative focusing on transformative flooring solutions.

A new display system includes 40 products with updated graphics and a Storyteller add-on featuring take-home samples and handcards to enhance the shopping experience.