Karastan is marking its 96th year with its most ambitious product launch, introducing 43 new designs including an exclusive Black Label collection targeting luxury consumers.

The flooring manufacturer's expansion includes 15 new products across wool, SmartStrand and Kashmere nylon fibers, featuring linear patterns and bold colors. The centerpiece Black Label collection comprises 28 premium carpets emphasizing sophisticated designs and premium materials.

"A new generation of luxury consumers are attaching more status to quiet and considered interiors," said Denise Silbert, vice president of marketing, soft surface and Builder + Multifamily. "Karastan Black Label broadens Karastan's appeal to this consumer segment."

The Black Label collection will be displayed on destination walls or smaller displays in retail locations, with sample cards promoting custom rug options. Six styles can be cross-merchandised with Karastan BelleLuxe and LuxeCraft lines.

Jamie Welborn, senior vice president of product management, soft surface, said retail partners expect "enduring designs and exceptional performance" from the brand.

The launch coincides with Karastan's seventh edition lookbook featuring both soft and hard surface products. The company will support the release through advertising and National Karastan Month promotions.