Karastan and Godfrey Hirst Introduce Xtra Technology Soft Surface Category
Karastan and Godfrey Hirst are innovating the soft surface category with new Xtra Technology. Seen across this year’s Karastan Kashmere and Godfrey Hirst EverLux introductions, Xtra combines the best, most exclusive fibers to provide endless design possibilities for next level fashion and performance.
“As leading soft surface luxury brands, Karastan and Godfrey Hirst are constantly updated with on-trend designs,” said Denise Silbert, vice president of soft surface marketing. “We are able to offer something completely exclusive to our customers with Xtra collection styles that include Triexta content and appeal to a wider range of consumers who are looking for long-lasting beauty.”