search
cart
facebook twitter linkedin youtube
  • Sign In
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
    • Sponsored Insights
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
Flooring InstallationHardwood Flooring

NWFA Expo Student Event Showcases Hardwood Industry as Career Option

By Beth Miller
NWFA Expo

The NWFA Expo was held in Milwaukee, Wisconsin for the 2023 Expo. This year 100 local middle school, high school and tech school students attended the student day event.

Photo: NWFA. 

July 12, 2023

Attracting young people to the flooring industry is certainly a challenge. There doesn’t seem to be a silver bullet solution. However, the National Wood Flooring Association (NWFA) experienced great success with its student day event at its annual Expo held in Milwaukee, Wisconsin. This year, 100 local students, ranging from middle to post-secondary school, showed up to learn more about the hardwood industry and what all it has to offer. 

“For us, we want to see long term the impact that we’ve made here,” Stephanie Owen, vice president, education, NWFA. “It’s just a drop in the bucket, right? But we hope that we’ve made an impression on them and it’s something that, as they grow up, they look back and say, ‘I learned about that; that’s an opportunity that I can explore as a career.’” 

Kayleen McCabe

Kayleen McCabe, contractor, TV host, marketer, co-founder, McCabe Foundation—a nonprofit focused on promoting the trades as a career option, returned to kick things off. Photo: NWFA.

Kayleen McCabe, contractor, TV host, marketer, co-founder, McCabe Foundation—a nonprofit focused on promoting the trades as a career option, returned to kick things off, talk about the different pathways to success and offer a bit of advice, “Don’t let anyone’s opinion of you determine your future.” 

Lenny Hall walks students through project
Lenny Hall walks students through project
Lenny Hall walks students through project
Lenny Hall walks students through project

Lenny Hall, owner, Endurance Flooring and NWFA Regional Trainer, walks the students through the steps of their “make and take” wood project. Photos: NWFA

This year the students got the opportunity to work simulate piecing together a hardwood floor, sanding and finishing it. Lenny Hall, owner, Endurance Flooring and NWFA Regional Trainer, collaborated with Owen to come up with a simple, yet fun “make and take” wood project for the students to finish at home. Hall walked the students through the project assembly and how it applies to the hardwood industry. 

The projects required no tools and a small list of materials which NWFA supplied. Hall and his apprentice cut the wood pieces required to complete 100 projects and shipped them to the event beforehand. DuraSeal donated small cans of finish for the students to take home and apply after sanding. 

NWFA’s Emerging Leader of the Year award recipient Luis Perez

NWFA’s Emerging Leader of the Year award recipient Luis Perez, owner, Hero Flooring was on hand to talk about his flooring career journey and answer student questions. Photo: NWFA.

There were a number of wood flooring industry members on hand to speak to the students and answer any questions they might have. Among them was NWFA’s Emerging Leader of the Year award recipient Luis Perez, owner, Hero Flooring. 

According to the NWFA, Perez received this award based on his efforts “to develop a brand and artistic culture for his company that will inspire the younger generation to enter the flooring industry.” Additionally, Perez’ work with local communities plays a large part in this recognition. He works with Project Backboard where he donates his time and skills to communities in need to restore their basketball courts. 

It seems Perez was the man of the hour with the students. According to McCabe and Owen, Perez was asked by several students to autograph their bright orange event t-shirts. Owen recalls one student saying, “’He’s such an inspiration to me.’ I think it was a testament—somebody who was relatable to them who they could see themselves in his shoes in the future.” 

scavenger hunt at NWFA Expo
scavenger hunt at NWFA Expo
scavenger hunt at NWFA Expo

The event wrapped with a scavenger hunt on the tradeshow floor where students visited certain booths to learn about that company and the role it plays in the hardwood industry. Photos: NWFA.

The event wrapped with a scavenger hunt on the tradeshow floor where students visited certain booths to learn about that company and the role it plays in the hardwood industry. They also racked up lots of swag at the urging of McCabe, “I told them to go out on the Expo floor and take all the free stuff they can find.” 

“It was great to see the impact on the students and the awe in these middle schoolers when they heard Luis speak,” said Owen. “Seeing the post-secondary, technical guys really engaged in the Expo part of it was cool too. You could see those connections being made for them. I was in the Pallman booth and some of the kids were exploring the tools in the Pallman area. I made the connection to the people in the booth and said, ‘These are kids that are in school looking at different careers.’ They ended up handing them a pamphlet with people in their region that they could connect with. That’s the whole goal, right? To get them excited, build awareness of the opportunities for careers not just installing floors but what the wood industry has to offer them holistically.”

NWFA Hardwood “Make and Take” Project Details

Lenny Hall, owner, Endurance Flooring, prepped all the wood pieces needed to complete the 100 student event projects prior to the Expo. The idea was to create something simple that required minimal supplies and no tools but placed hardwood flooring installation, sanding and finishing in the students’ hands. Here are the details of the “make and take” project along with Hall’s commentary on setup and cutting wood pieces. 

Step 1: Create Design Template

This is the design template for the 6”x6” square project.

Step 1: Wood Design Template

Photo: Lenny Hall.

Step 2: Calculate Quantity Needed

For 100 students: this would take the quantity of each item in the left column with each student getting the items on the right column. 

 

100 (400) 

1 

0.25” x 6” x 6” backer with 0.25” x 0.5” x 5.5” wood frame already mounted 

400 

4 

0.25” x 1.75” x 5.5” trapezoids 

100 

1 

0.25” x 1.5” x 1.5” square (possibly end grain, even) 

 

Step 3: Materials and Supplies Needed

  • Adhesive for the backer
  • Protected workstations
  • Gloves
  • Small applicators
  • Small trowels
  • Sharpies
  • Tape
  • Clean-up materials
  • Bins for assorted parts
  • Pictogram of the parts and where they fit
  • Take-home instructions for sanding and finishing
  • Sandpaper
  • Finish (donated by DuraSeal)
  • Foam brushes 

Step 4: Prep and Cut Wood Pieces

Hall explains, “I love setting up jigs and table saw sleds to do repeat cuts. I set up as usual by building a 6”x6” quality control frame to which all pieces would be built to. We pulled out some scrap White Oak lumber cut offs from a past stair build project and ripped the ½” x 5/16” strips to cut to the mitered pieces. Once the four White Oak test pieces (outside frame in the diagram) were coming off the table saw sled and fitting perfectly into the frame, one of my very new apprentices got to cutting the 480 pieces. We actually cut about 520 because, you know, its wood working and sometimes a piece or two does not want to cooperate! Always cut more than you need while you are set up to do so.  

The same process was done with the next pieces, the Brazilian Cherry trapezoids also made from parquet build leftovers. I set up the sled, checked for precision and cut another 520 pieces. 

Lastly, was the center walnut button. These were very quick to make. Starting out with a 1-1/2” wide strip of American Walnut (also left over from another custom parquet build), I set up a stop on the table saw sled at the same 1 ½”.  I bundled the strips into a pack of 20 pieces with wrapping plastic, made the first cut to trim the end of the pack, and in 27 strokes of the table saw sled, all 540 were made.  

Step 4: Wood Pieces

Photo: Lenny Hall.

Step 5: Cut the Backer Pieces

Next was a frame glue-up setup where the White Oak frames were glued to 6”x6” backing made of 5.2mm underlayment. Those 120 backer pieces were cut in the same way as the walnut pieces: in a pack of 10 at 96” long.  Just a few pushes on the table saw sled and voilà! 120 pieces. The White Oak frames were set in a 4”x4” backing matrix inside a 24”x24” parquet build frame I have on hand for building parquets. These were glued in with epoxy for fast set up and reset. It took eight iterations over about two hours to complete.  

Step 5: 24x24 Build Frame

Photo: Lenny Hall.

Step 6: Pack and Ship

The pieces were packed into boxes and shipped to Milwaukee.  All in all, we had 13 hours of shop time between my apprentice and me to cut up and pack the 120 – 6”x6” corner block components.”

Step 6: White Oak Frames

Photo: Lenny Hall.

This article was originally posted on www.fcimag.com.
KEYWORDS: conventions National Wood Flooring Association (NWFA) solid hardwood flooring

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Beth miller authors

Beth Miller began her journalistic journey in 2005 while still working as a mechanic in her dad’s garage. She has written about everything from artists to WWII veterans and in 2010 stepped into the healthcare sector where she created digital content for 11 years. She, then, received her master’s degree in English from the University of Tennessee at Chattanooga. In 2017, she took the leap into the flooring industry. Here, she has discovered a place where she can apply both her technical and journalistic abilities.

Manage My Account
  • Online Registration
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the FLOOR Trends & Installation audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of FLOOR Trends & Installation or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Georgia Sea Turtle Center rehabilitation and research facility
    Sponsored byMohawk

    How Mohawk's SolidTechR is Transforming Conservation and Commerce

  • Woodura Herringbone 2.0
    Sponsored byBjelin

    The Herringbone Floor of the Future

Popular Stories

AHF Products logo

AHF Products Completes Purchase of U.S. Rigid Core Flooring Manufacturing Facility

Unilin Logo.jpg

Matthew Oliver Joins Unilin Technologies as Sales Director North America

NWFA Michael Martin interview.jpg

Peachey Hardwood Flooring Appoints Industry Leader Michael Martin as Vice President, Sales & Marketing


Download the Free Moisture Meters Guide

Events

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Products Driving Growth

Which product category is driving your highest growth?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

Related Articles

  • Feature_NWFA_students at demo.jpg

    NWFA Exposes Local High School Students to Hardwood Flooring Industry as Career Option

    See More
  • FCEF at ASCA.jpg

    FCEF Attends School Counselor Convention to Showcase Flooring Industry as Career Option

    See More
  • Kährs at the NWFA Expo 2024

    NWFA Goes the Distance for the 40th Annual Expo: What to Expect

    See More

Related Products

See More Products
  • sand-finish.png

    NWFA Sand & Finish Guidelines

  • Wood-Floor-w-out-badge17.jpg

    NWFA Installation Guidelines

  • WoodFlooring_383x497.png

    Wood Flooring: A Complete Guide to Layout, Installation & Finishing

See More Products

Related Directories

  • Mohawk Industries

    Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk's vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, wood, stone and vinyl flooring.
  • Vintage Hardwood Flooring

    Vintage has you covered by offering you 3 types of premium Canadian made hardwood flooring to enhance and fit any project. Choose from either 3/4" Solid, 7/16" U-LOC or our 3/4" structured Northern Solid Sawn. These platforms come in several textures, species and widths from 2 1/4" to 7 3/4".
  • Plantation Hardwood Floors

    Manufacturer and Distributor of Plantation Hardwood Floors(R) branded and trademarked custom, semi-custom, and standard collections of prefinished hardwood flooring, Made in USA of domestic and/or imported components. Marketed to the professional specifying trades of commercial contractors, architects, and designers. Not available in retail stores.
×
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing