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Bruce Flooring announces its new partnership with TV Host Mark Bowe of Barnwood Builders to introduce the Barnwood Living Collection, a new line of American-made solid hardwood flooring that offers the authentic look of a time-worn floor at a great price.
Hearthwood is proud to announce the launch of the gorgeous white oak Franklin Collection featuring a wire-brushed texture and unique grain, while providing added protection through innovative WetWorx Splatter and Spill Guard technology and an aluminum oxide scuff and scratch-resistant finish.
Many of today's flooring consumers aspire to real wood, and a certain portion of those consumers demand the prestige of real wood. These consumers value style, design and prestige over performance attributes associated with other product types. Shaw created The Gallery collection with those consumers in mind.
Natural materials are on trend for 2020, positioning the hardwood flooring category for steady growth this year—in spite of pressure felt from wood-look products.
January 1, 2020, marked the first anniversary of AHF Products' split from Armstrong Flooring, and the business has made great strides to improve its market position.
