AHF Products has unveiled its first-ever line of U.S.-made unfinished solid and engineered hardwood flooring, addressing growing market demand for customizable flooring solutions among building and design professionals.

The new Bruce brand unfinished hardwood collection, manufactured entirely in the United States, combines premium quality with faster availability and unprecedented design flexibility for both residential and commercial applications.

AHF Products is introducing unfinished engineered hardwood options alongside traditional solid hardwood, merging the benefits of both formats. While unfinished flooring has typically been limited to solid hardwood, the company's engineered offerings provide wider planks (6" and 7"), enhanced structural stability, easier installation, and refinishing capabilities.

"You can better control the color to create a precise match to your current hardwood flooring," explains Milton Goodwin, vice president-product management at AHF Products. "For example, you can test different stain colors to ensure they match the wood's colors from another room. With the ability to sand, stain, and seal on-site, you achieve a seamless, professional-grade finish that reflects your unique style."

The solid unfinished select grade collection features White Oak and Red Oak in 2-1/4" and 3-1/4" widths, while the engineered line includes plain sawn White Oak, Red Oak, and Hickory with square edges and ends for seamless on-site finishing.

This launch particularly benefits renovation projects requiring exact color matching with existing floors or custom pattern creation. All products come with comprehensive warranty protection, including a Pre-Installation Defects Warranty, Lifetime Limited Structural Warranty, and 3X Times Sanded guarantee for solid products.