Arizona Tile recently celebrated the opening of its showroom in Reno, Nevada. Approximately 48,000 square feet, the site is home to a state of-the-art showroom, slab viewing gallery, and order desk. Inspiration can be found perusing the wide variety of installation examples throughout the showroom as well as visualizing different product selections in various environments by use of a visualizer on the on-site touchscreen.
The new location is managed by Jeffery Rice, who has worked as a tile installer, shop manager and retail showroom.
Floor Trends: You have served the Greater Reno/Tahoe area for over 25 years with expertise in both tile and slab. What's unique about this showroom?
Rice: Our showroom displays the product beautifully. It’s strategically laid out to function as a tool, and we have qualified staff that know exactly how to use it. The vignettes and floor layout allow the customer to better visualize the product in their space, while the sample room also allows them to take a piece home. We offer a wide selection of Della Terra quartz and stone slab offerings, with extensive stock committed to the market. We also feel that our amazing offerings of porcelain tiles with a matching R11 Anti-Slip Finish will offer customers multiple options that will carry from inside to out without the fear of frost and freeze that the area experiences.
Floor Trends: What is the Reno Team is doing at the local level to drive traffic to the showroom?
Rice: We are working with various organizations within the Reno market such as NKBA, CATT, NTCA, and others to encourage local builders and designers to come in. This in turn encourages them to send their customers in to see us, where they can experience the hands-down best customer service in Reno.