Generational Equity, a mergers and acquisitions advisor based in Richardson, Texas, announced the sale of its client Rhodes & Company, which does business as The Floor Trader-Gulf Coast, to Upton Flooring, LLC. The transaction closed July 14, 2023.

Located in Ocean Springs, Mississippi, The Floor Trader-Gulf Coast is a flooring retailer that stocks large amounts of flooring of all types for quick delivery. The company also provides large displays for easier selection and an easier shopping experience for its customers. The company sells vinyl plank, carpet, cushion, ceramic, wood, laminate, installation materials and accessories.