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Breaking Flooring NewsArchitecture & Design (A&D)Commercial FlooringResidential Flooring

Sherwin-Williams Names This Breezy Blue the 2024 Color of the Year

Sherwin Williams 2024 Color of the Year Upward.jpg

Upward SW 6239 is the Sherwin-Williams 2024 Color of the Year. Photo: Sherwin-Williams. 

September 21, 2023

Sherwin-Williams introduces its 2024 Color of the Year Upward SW 6239, a breezy and blissful shade of blue that evokes the ever-present sense of peace found when slowing down, taking a breath and allowing the mind to clear. This transitional blue inspires meditative spaces of limitless possibility and absolute peace in both residential and commercial settings.

"Upward SW 6239 represents the gentle forward momentum in all of our lives," said Sue Wadden, director of color marketing at Sherwin-Williams. "It brings to life that carefree, sunny day energy that elicits a notion of contentment and peace. With this color, we invite our consumers to take a pause and infuse a new sense of ease and possibility into their spaces – one that doesn't overwhelm, but rather establishes meditation and tranquility."

Ascending from the earthy tone of 2023 Color of the Year, Redend Point SW 9081, Upward SW 6239 welcomes a weightless, buoyant peace; an invitation to open minds to a color of ethereal calm that is ever-present—if we remember to keep looking up.

"As we play with color, it's essential to consider their interactions thoughtfully," added Wadden. "Warmed-up blues might lead to hues that appear muddled and lackluster, which is why preserving the crisp edge and magnetic allure of cool blues is vital. It's in these subtle nuances that create spaces that are timeless and inspired.  We're excited to share this beautiful color and, craft interiors that exude harmony and evoke a sense of enchantment."

Use the transitional blue of Upward SW 6239 (224-C1) to inspire meditative spaces and absolute peace in both residential and commercial settings. From classic coastal to casual Nordic styles, the airy-hued beauty of Upward SW 6239 (224-C1) dwells where the fairest-weather blue finds just a hint of silver lining.

"Used as an accent or all over, on both interiors and exteriors, Upward SW 6239 (224-C1) clears the way for lightweight open-mindedness when used in commercial settings," Wadden said. "The hue serves as a reminder to pause and ponder limitless possibilities that can be unlocked in our work, dining, educational spaces and beyond."


KEYWORDS: color trends interior design

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