Justin Timberlake is not the only one who is bringing sexy back. We asked readers in a recent poll: “Where would you like to see more advancements in flooring products?” Adhesives won by a landslide, signaling that there is room to grow, but in what direction? We put out the call to see just what adhesive manufacturers are doing to differentiate themselves. The overall arching theme is product visibility followed by performance and sustainability.
Achieving greater product visibility includes a whole host of changes. Manufacturers are diving deep into the packaging itself, looking at ways to make the labeling cleaner and the information clearer. They are working to bring the most important information to the forefront, including performance and sustainability related information, using concise text and icons. Colors are being put to work to assist in the identification process and even used to evoke emotion.