Flooret, a direct-to-consumer flooring company based in San Diego, California, sees opportunity in its buy-direct business model—to offer more affordable flooring products without the need for a middleman. With a warehouse on the West Coast in Lacey, Washington and one on the East Coast in Smithville, Tennessee, the company is poised to service anyone nationwide.
In addition to cutting out the middleman, “we often found that salespeople in big box stores only know ‘a little bit’ about the floors they sold, which wasn't really good representation,” said Chesirée Katter, community manager, Flooret. “There is no sales staff, so there are no additional costs like commission increasing the price."