Broadlume, a leader in flooring technology, announces the launch of their Digital Retailing program. This new program bridges the technological gap between manufacturers and retailers, improving how they work together to sell flooring.
Digital Retailing is technology that enables shoppers to complete most of the transaction online and finalize it in a showroom. It offers customers a shopping experience where they can easily discover products, seamlessly communicate with a store, and navigate the buying process without friction.