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Floor CoveringsCarpet and Rugs

2023 Top Flooring Products

Mohawk SmartStrand Wins 2023 Top Flooring Products: Broadloom Carpet

By Tanja Kern
2023 Top Flooring Products Broadloom Carpet winner: Mohawk SmartStrand
November 30, 2023

SmartStrand is a soft, durable and easy-to-clean carpet that has been installed in more than 11 million homes. 

Featuring All Pet Protection with a Lifetime warranty, SmartStrand has gone through plenty of tests over the years to prove its features and benefits. This year, Mohawk put SmartStrand through a big test at the Rhinory in Texas. After two weeks of a 4,000-pound rhino living on the carpet, SmartStrand proved once again that it can withstand all walks of life. SmartStrand stayed true to its original form and remained spotless upon being cleaned. 

Tied to an even bigger cause, this demonstration is part of the new SmartStrand campaign to help Bring Back the Rhino. Along with unbeatable performance attributes, SmartStrand’s new Color Wall is an innovative way to help RSAs get shoppers back to carpet. The Color Wall effectively showcases that consumers can have it all. With SmartStrand, there is no need to settle when it comes to color, softness or durability. 

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SmartStrand is also environmentally friendly, made in part from annual renewable plant-based ingredients that consume less energy with fewer GHG emissions. SmartStrand fiber is OEKO-TEX certified free from harmful substances.

KEYWORDS: broadloom carpet flooring industry awards Mohawk Industries pet-friendly flooring Stain-resistant Carpet

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Tanja kern headshot 2023

Tanja Kern is the associate publisher and editorial director of FLOOR Trends & Installation. She is also the host of the FLOORtalk podcast, where she explores the changes and challenges facing the flooring community's thought leaders and creatives. Tanja has been writing about business, design, and lifestyle for two decades, and her work has appeared in publications such as American Way, Better Homes & Gardens, Fine Interiors, Fodor's, Food Channel, CA Modern, Chicago, Fine Interiors, and Los Angeles.

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