SmartStrand is a soft, durable and easy-to-clean carpet that has been installed in more than 11 million homes. 

Featuring All Pet Protection with a Lifetime warranty, SmartStrand has gone through plenty of tests over the years to prove its features and benefits. This year, Mohawk put SmartStrand through a big test at the Rhinory in Texas. After two weeks of a 4,000-pound rhino living on the carpet, SmartStrand proved once again that it can withstand all walks of life. SmartStrand stayed true to its original form and remained spotless upon being cleaned. 

Tied to an even bigger cause, this demonstration is part of the new SmartStrand campaign to help Bring Back the Rhino. Along with unbeatable performance attributes, SmartStrand’s new Color Wall is an innovative way to help RSAs get shoppers back to carpet. The Color Wall effectively showcases that consumers can have it all. With SmartStrand, there is no need to settle when it comes to color, softness or durability. 

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SmartStrand is also environmentally friendly, made in part from annual renewable plant-based ingredients that consume less energy with fewer GHG emissions. SmartStrand fiber is OEKO-TEX certified free from harmful substances.