Mohawk is refreshing its popular RevWood line to represent recent product enhancements and evolving market demands. RevWood’s new promise, “the beauty of wood without compromise,” combines the two most important purchase drivers, beauty and performance, and draws greater attention to the extraordinary advancements achieved through the launches of Signature Technology and WetProtect. 

“With RevWood, Mohawk transformed laminated wood into one of the most successful categories in the industry,” said Seth Arnold, Mohawk’s vice president of marketing, hard surface. “After eight years of innovation, it is time to reposition the product line. Featuring a powerful story with leading technologies, our new positioning boasts three compelling reasons to believe in RevWood.” 

RevWood is made in the USA to ensure the quality and availability retailers expect. RevWood also offers long-lasting durability with incredible performance features. The first wood flooring to attain NALFA’s prestigious Platinum Level of LF-02 Sustainability Certification, RevWood provides a carbon-negative, planet-friendly option for consumers who want sustainable features.

To explore RevWood’s features and benefits, Mohawk’s advertising campaign, “An American Original,” celebrates a long line of American innovation. Retailers have access to ready-to-use advertising in the Mohawk Ad Center along with Edge Local Advertising to increase leads and in-store traffic. Edge Omnify Websites, exclusive to Mohawk Edge partners, will promote the campaign to help optimize retailers’ digital storefronts. 

Retailers can also take advantage of new additions to RevWood Premier with Signature Technology, featuring 64 layers of textured details with four times the resolution and over 1,000 color variations, along with a RevWood Plus extension with a pad-attached line.  

Both RevWood Plus and RevWood Premier feature WetProtect technology for the right kind of waterproof with water-tight joints, Mohawk’s proprietary waterproof finish and a lifetime surface and subfloor warranty. Additionally, Mohawk’s All Pet Protection & Warranty covers all pets, all accidents, all the time. 

“During inflationary cycles, retailers look to us to help control cost,” explained David Moore, Mohawk’s senior product director. “Everything is aimed at hitting key retail price points that are imprinted in the minds of consumers. RevWood will continue to see strength in 2024 because we have listened to retailers.” 

To learn more about RevWood, visit mohawktoday.com/americanoriginal.