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Breaking Flooring NewsResilient Flooring

Bjelin Collaborates with Revolution Mills to Sell Rigid Core Products in the U.S.

By FLOOR Trends & Installation Editors
Bjelin's rigid core flooring

Bjelin's rigid core flooring. 

January 3, 2024

Bjelin is now selling rigid core products in the U.S. with its collaboration with Revolution Mills, designating the flooring manufacturer as a national distribution partner for this line. Bjelin’s rigid core range is a waterproof and sustainable flooring solution.

“Revolution Mills was launched in 2016 and has grown at a rapid pace,” said Zach Adams, Bjelin’s General Manager for the U.S. “We are thrilled to have launched our high-performing rigid core range through Revolution Mills and welcome this collaboration. The partnership is a testament to our growth in the U.S.”

Revolution Mills is an innovative flooring manufacturer providing residential carpets, SPC and carpet tiles. With its headquarters in North Carolina, the family-owned company has a long history of promoting new innovation.  

“We have always been early adopters of new technology,” said Zach Kennedy, Managing Partner at Revolution Mills. “We built all our products around performance and believe Liteback and 5G Dry are the best innovations in SPC in a long time. Consumers are choosing hard surface products more and more throughout the home and we trust that Välinge and Bjelin will always have the latest and best innovations, no matter which hard surface category.”

Bjelin’s Scandinavian-designed rigid core collection features Embossing in Register (EIR) for a luxurious wood look, and by incorporating the revolutionizing Liteback technology by Bjelin’s sister company Välinge Innovation, it is lighter, easier to handle and more sound-absorbent. By reducing material from the backside of the stone plastic composite (SPC) flooring panels, they are up to 20% lighter, which makes it the sustainable choice that contributes to lower CO2 emissions through decreased material consumption and improved transport efficiency.

The same method that minimizes the weight of the flooring also improves its sound-reducing properties, which directly lowers radiated walking sounds in the same room by as much as 44% and limits impact noise between floors of multi-level buildings.

KEYWORDS: business growth and expansion distribution partnership

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