Advent International, a private equity investment group based in Shanghai, China, has invested in VNU Exhibitions Asia, the Shanghai-based exhibition company that organizes Domotex Asia/Chinafloor. Domotex Asia is the largest business-to-business floorcovering trade exhibition in Asia Pacifc region.

Going forward, VNU Exhibitions Asia will change its English name to Globus Events to better reflect its growth potential following the partnership with Advent. The new name reinforces the company’s commitment to being a platform that connects local and global businesses and highlights its mission to help “make business happen”, the company said in a statement.

Domotex Asia/Chinafloor will take place in Shanghai May 28-30, 2024.