Mohawk announces updates to its successful life-sized marketing campaign and SmartStrand Color Wall launched in 2023 focusing on cleanability and durability capabilities.
“Rhinory’s beloved resident, Blake the Rhino, was no match for SmartStrand, featuring permanent stain resistance and exceptional durability,” said Denise Silbert, Mohawk’s vice president of marketing, soft surface. “After he seemingly destroyed the carpet, we cleaned it up and were able to show side-by-side comparisons.”