Southwind Floors announced that Jim Mahaffey has been chosen to be the Divisional Vice President for the Northeast Region of the Southwind sales team. Mahaffey joins Southwind after a recent seven year stint with Derr Flooring where he became Vice President of Sales Marketing. Prior to that, he served in different management roles with Mohawk, IVC and others.

“We are delighted that Jim has joined us,” commented Randy Lovelace, executive vice president sales and merchandising, Southwind. “He brings tremendous experience and a deep understanding of residential new construction, property management, distribution, retail and commercial segments.”

Southwind Floors markets a variety of flooring types directly to retailers, including LVP, rigid core, laminate, hardwood and carpet. 

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