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Breaking Flooring NewsArchitecture & Design (A&D)Shows and Events for FlooringTile & Stone Flooring

Brazil to Present Natural Stone Gallery at Milan Design Week 2024

By FLOOR Trends & Installation Editors
Giardino Di Pietra

Giardino Di Pietra

Photo: Centrorochas and It's Natural – Brazilian Natural Stone

Vivian Coser

Vivian Coser

Photo: Centrorochas and It's Natural – Brazilian Natural Stone

Giardino Di Pietra
Vivian Coser
April 16, 2024

Visitors of Milan Design Week 2024 will experience the beauty of Brazilian natural stone through an outdoor art installation April 15-18, 2024, in Milan, Italy. 

It’s Natural - Brazilian Natural Stone, an export incentive program developed by the Brazilian Center of Natural Stone Exporters (Centrorochas) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil), will present  "Giardino Di Pietra", an installation conceived by designer Vivian Coser that express the biodiversity and the connection between human beings and nature.

The three-meter-high installation weighs almost 6,000 kilos, equivalent to six small aircraft and will be a separate attraction in the Courtyard of Honor at the University of Milan. In total, 115 flowers, measuring 70 X 70 X 4 cm and weighing 50 kg each, will comprise the work carefully sculpted from Brazilian quartzite. The "Giardino Di Pietra" will be built with a variety of five materials with complementary shades: Belagio, Bronzite, Maragogi, Natura and Tesla. 

"Our installation invites visitors to experience the contemplation of Brazilian stones in a poetic way, with the interplay of natural light and shadows at different times of the day. The projection of shadows in our garden will change according to the incidence of the sun's rays, offering a unique experience every minute. In addition, visitors will be enchanted by the craftsmanship and technology used to create the flowers, and will have the chance to witness a little of Brazil's geological diversity, which is the largest in the world," said Coser, a professional who is enthusiastic about biophilic, innovative and timeless projects.

ApexBrasil's Corporate Management Director Floriano Pesaro will lead the agency's delegation to Milan next week.    

"Our geodiversity stands out: we are the world's 4th largest producer of natural stone and the 5th largest exporter," Pesaro said. "Such strength should be constantly displayed and celebrated, and there is no better place for this than Milan Design Week, the world stage for the main trends in the furniture and decoration sector. Under the leadership of President Jorge Viana, we will continue to join forces to bring the best of Brazilian production to the world."    

Featuring a  range of textures, tones and finishes, the quartzites chosen by the designer tell unique stories. They were supplied by four Brazilian companies: Bramagran, Decolores, Pedra do Frade and Thor. Find out more:

Belagio (Thor Granitos)
Type: quartzite
Application: indoor
Finishes: brushed, levigated, polished and rough sawn

Bronzite (Decolores)
Type: quartzite
Application: indoor and outdoor
Finishes: polished, levigated, brushed and flamed

Maragogi (Bramagran)

Type: quartzite
Application: indoor and outdoor
Finishes: Polished, levigated or brushed.

Natura (Pedra do Frade)
Type: quartzite
Applications: indoor and outdoor
Finishes: polished, levigated, brushed and flamed

Tesla (Thor Granitos)

Type: quartzite
Application: indoor
Finishes: brushed, levigated, polished and rough sawn

KEYWORDS: natural stone sustainability

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Giardino Di Pietra Photo: Centrorochas and It's Natural – Brazilian Natural Stone
Vivian CoserPhoto: Centrorochas and It's Natural – Brazilian Natural Stone

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