Florim's new Flagship store in London has opened its doors in the design district of Clerkenwell. Present in the city since 2020, the company has moved to 56-60 St John St, Grant House Ground floor, where it has created a monobrand space intended to be a meeting and dialogue place for project professionals as well as a place to get to know and experience firsthand the "Made in Florim" porcelain stoneware.

Inside the store, visitors can take advantage of functional tables designed to facilitate sharing and collaboration on projects. These spaces are designed to offer an optimal work experience, with access to advanced materials, samples and digital tools for design.

The new store in London is the latest testament to Florim's global expansion strategy in design districts: from the first Flagship store in Milan in 2009, followed by openings in Moscow in 2014 and New York in 2015, to Singapore in 2019, Frankfurt and London in 2020, Abu Dhabi in 2021, Paris and Rome in 2022. In 2023, after the inauguration of the pop-up store in Los Angeles, Florim moved its New York Flagship to 5th Avenue in Manhattan. In 2024, the Milan showroom underwent a complete restyling during Design Week, and the opening of a new space in Rome is expected.

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