Laticrete, a manufacturer of globally proven construction solutions for the building industry, introduces Laticrete Primer Plus, an all-in-one primer solution that serves as a consolidation of the brand’s NXT Primer, Supercap Primer Plus and Fracture Ban Primer products. 

Primer Plus' formulation with nanoparticles penetrates deep into substrates to prevent the absorption of moisture from an underlayment. In doing so, Primer Plus enhances the performance of self-leveling underlayments and crack isolation peel-and-stick membranes. It is easy to use and can be applied with a broom, roller or sprayer.

By consolidating multiple solutions into Primer Plus, Laticrete is also simplifying the ordering experience and empowering professionals and DIYers to better focus on surface preparation, a critical ingredient for a successful project. For distributors, Primer Plus also means a more streamlined inventory. The product can be used on concrete, wood, gypsum, substrates, and more, offering unmatched versatility as a true multipurpose primer.

Primer Plus is available in a one-gallon jug, a five-gallon pail, and a 264-gallon tote. By consolidating three products into one, Laticrete is able to optimize packaging and reduce waste, a move that closely aligns with the brand’s sustainability aims. In fact, Primer Plus is sold in a sustainable one gallon package with 25% recycled content. 

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