As the demand for large format tiles rises, so does the need for precise surface preparation. Elvis Torres, product manager—concrete & substrate preparation, Laticrete, offers insight into the current requirements.

Laticrete's 254 Platinum Plus adhesive offers a lighter, creamier consistency for greater workability and a 60-minute open time to allow greater flexibility for installers on the job site.

Laticrete, a leading manufacturer of globally proven construction solutions for the building industry, has rolled out Air Barrier C3 – a versatile Class III air barrier – and a first for Laticrete. 

A handful of flooring and wall adhesive manufacturers talk about what they are doing to set themselves apart and change how adhesives are viewed. 

Artisans Revolution in Tile (ART), the Premiere Tile Artisans Training event, was held in Milwaukee on June 19-23.

Improved formulations are 20% stronger and up to 30% more stain-resistant; Smoother, creamier consistency is easier to spread, making installations faster and less labor-intensive.

Laticrete, a leading manufacturer of globally proven construction solutions for the building industry, is adding profiles and trim to its growing roster of tile, stone and flooring installation products, making it the industry’s first manufacturer to provide a complete tile installation system including trim options.

Five new members join the board, retailer Deb DeGraaf takes on the role of chairwoman of the board, and Bill Blackstock moves to vice chairman. 

MVIS utilizes water-dispersible pigment packs, giving architects, designers and installers the ability to match the styles, preferences and demands of any project or homeowner. 

The Autostrada Showroom and Event Facility project required a floor that was both beautiful and robust. Elvis Torres talks about the challenges associated with leveling the subfloor and the number of Laticrete products used to take the rough concrete floor to a showroom finish.