The Spanish Ceramic Tile Manufacturers' Association, ASCER, held a presentation to reveal the buyer, distributor and exhibitor programs for the upcoming edition of Cevisama, running February 24-28, 2025 at Feria Valencia. The presentation was well attended by the business community, exhibiting companies and others interested in taking part in the upcoming tile and bathroom fair.

Attendees were welcomed by ASCER president Vicente Nomdedeu and heard presentations by Feria Valencia general manager Jorge Fombellida and the institution’s deputy general manager, Daniel Marco. Cevisama’s director, Carmen Álvarez, also spoke.

Robust Buyer Program

The Buyer Program for this upcoming edition, which is supported by entities such as IVACE + I Internacional and Feria Valencia itself, will be backed by an investment in the Spanish and international sides of the Program, which together will exceed a million euros, making this one of Cevisama’s most ambitious investments designed to bring professionals with the most purchasing power to the event.

The aim is for Cevisama to continue to be a compelling draw for the international market. It is worth remembering that at the last edition of the fair, as many as 28% of the 70,000 buyers who visited were foreign, many of whom came as part of the well coordinated Guest Buyer Program.

For 2025, the focus is on the most influential Spanish and international distributors and specifiers, especially those from countries that are particular target markets for ‘Made in Spain’ tiles and bathrooms – specifically the United States, which remains strategically important for Cevisama. In addition to the U.S., Cevisama will be focusing on markets such as France, Portugal, Germany, the United Kingdom, Holland, Morocco and Belgium.

Focus on Spanish Distributors

Cevisama will also be giving a significant boost to its Spanish Guest Buyer Recruitment campaign, with a particular focus on retail and buying groups. The fact is that there will be a bigger presence of the Spanish market at the next edition of Cevisama, and with this in mind the fair has negotiated special rates in hotels, discounts on transport, transfers and free parking places.

The fair will be running a special plan for Spain’s main retail and buying groups, which will offer free hotel accommodation. The plan may also be extended to include leading specifiers (architects, builders and interior designers).

Support from Exhibitors

While Cevisama will continue to reach out to Spanish and international buyers, this year the exhibitors will play a bigger role in 2025. Exhibitors will be able to invite their customers directly, as part of the Guest Buyers Program, thus doubling the buyer recruitment effort.

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