Commercial flooring and interior services provider Diverzify has rebranded its national accounts division from Collaborative Turnkey Solutions (CTS) to Diverzify National Accounts (DNA). This strategic shift underscores Diverzify's commitment to providing streamlined solutions to large-scale clients with national portfolios.

DNA specializes in managing multi-location commercial flooring projects and renovations tailored to various sectors including senior housing, early childhood, banking, retail, and more. By leveraging an expansive network of over 65 Diverzify-owned locations and more than 7,500 materials experts, trained installers, and surface care technicians, DNA ensures unparalleled consistency and quality across every project, regardless of location.

"The CTS team has been a part of the Diverzify family for years, but the name felt disconnected from their service offerings and the Diverzify network. The new name bridges that gap and reflects our commitment to being the ideal partner for companies with uncompromising national standards," said Jordan Zmijewski, CEO of Diverzify. "Streamlining complex projects is truly in our ‘DNA.’"

Under the DNA banner, customers benefit from a comprehensive suite of services, including:

• Initial consultation;
• Detailed planning and proposals;
• Pre-installation preparation;
• Meticulous project management;
• Post-installation support; and
• Ongoing maintenance planning.

This full-cycle approach is designed to meet the rigorous standards of customers managing multiple facilities nationwide. With DNA, customers receive superior service, transparent reporting, and expert project management from start to finish.

“The name DNA (Diverzify National Accounts) clearly signifies that when you partner with us, you’re connected to Diverzify’s expansive national network of locations and experts," said Laura Dellbrugge, Executive Vice President of Strategic Business at Diverzify.

This rebranding is a key milestone in Diverzify’s ongoing journey to become the preferred partner for organizations seeking commercial flooring and facility services. Within the last year, its growth trajectory has included the addition of two surface care brand partners, entrance into the Pittsburgh, Pennsylvania, market, and strengthening of its presence in the Arizona and Ohio markets.