Nourison has one of the largest product catalogs and in-house inventories in the industry. We spoke with Giovanni Marra, vice president of marketing and creative, Nourison, about the company's rebranding to Nourison Home, the rise of millennial and Gen Z consumers, and what's trending in interior design.
The new logo allows for design flexibility across all physical and digital touchpoints and its color palette is fresh yet sophisticated, taking cues from the palettes established by the Mannington Commercial and Mannington Residential business units.
Nourison, a leading manufacturer of floor coverings and home accents, has announced its rebranding to Nourison Home. As the new parent for Nourison’s portfolio of products, this change aims to better align the company's strengths with evolving consumer needs and preferences.
The commercial subcontracting firm built its reputation in the flooring and ceiling industry, and over the past decade the company has expanded into other areas of commercial subcontracting such as custom wall and cladding systems.
The company said the new brand expresses the mission of the company to be the ultimate platform for connecting designers, retailers, manufacturers, contractors and consumers.
Prior to being acquired by Inside Edge in 2021, JKP Flooring, based in Placentia, California, was best known as a commercial flooring contractor specializing in occupied office spaces.