Diverzify unites Spectra Resource Colorado, RD Weis, and Epoxy SI under its brand, amplifying local expertise with national strength and expanded services.
Commercial flooring contractors: Stop competing on price alone. Learn four branding strategies that help you win jobs as the trusted partner, not the lowest bidder.
The Natural Fiber Installers Certification (NFIC) has revealed its new logo, the final step in unifying all World Floor Covering Association (WFCA) entities under a cohesive brand direction.
WFCA unveils modernized logos for itself, FCITS, and FCB2B as part of a strategic initiative to align visual identity, strengthen industry connections, and position the organization for future growth while maintaining each entity's specialized mission.
Kyle Kirkwood dominated the 50th Acura Grand Prix of Long Beach, showcasing the MAPEI-Andretti partnership with every precision lap. MAPEI's logo featured prominently as Kirkwood led 46 laps to victory, embodying the shared values of excellence and performance that define both the racing team and the construction solutions company.
Ecore, a leader in rubber recycling, unveils corporate rebrand and names a Chief Circularity Officer as it strengthens its commitment to eliminating rubber waste.
Decocer, specializing in the design and manufacturing of custom small-format tiles, has launched a new website, decocer.com, featuring a refreshed design aligned with its new brand image, enhancing its values and customer interaction.
Industry veteran Paul Dominie has launched a new brand, Onn Surfaces, which provides timeless hard surfaces, including engineered hardwood, laminate, luxury vinyl plank, and glue-down luxury vinyl flooring.
