WFCA unveils modernized logos for itself, FCITS, and FCB2B as part of a strategic initiative to align visual identity, strengthen industry connections, and position the organization for future growth while maintaining each entity's specialized mission.
Kyle Kirkwood dominated the 50th Acura Grand Prix of Long Beach, showcasing the MAPEI-Andretti partnership with every precision lap. MAPEI's logo featured prominently as Kirkwood led 46 laps to victory, embodying the shared values of excellence and performance that define both the racing team and the construction solutions company.
Ecore, a leader in rubber recycling, unveils corporate rebrand and names a Chief Circularity Officer as it strengthens its commitment to eliminating rubber waste.
Decocer, specializing in the design and manufacturing of custom small-format tiles, has launched a new website, decocer.com, featuring a refreshed design aligned with its new brand image, enhancing its values and customer interaction.
Industry veteran Paul Dominie has launched a new brand, Onn Surfaces, which provides timeless hard surfaces, including engineered hardwood, laminate, luxury vinyl plank, and glue-down luxury vinyl flooring.
Three leading flooring distribution companies—The Belknap White Group, JJ Haines & Company, and Swiff-Train Company— have merged to form a new brand called UCX (Ultimate Customer Experience).
The flooring distributor said the rebrand represents a significant shift in the flooring distribution landscape, aiming to set new standards for customer service and operational efficiency in the industry.
