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Home » branding

Articles Tagged with ''branding''

Rugs: License to Sell

Danielle Clair
Danielle Clair Simpson
July 1, 2014

Standing out among the crowd isn’t always easy, but with the help of recognized personalities and household names, retailers have the opportunity of putting their products in the spotlight and separating themselves from the pack—especially if they sell rugs, which is where the majority of these licensed brands are going.


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Retailers and Successful Branding: Reputation, Service are Key

Michael Chmielecki
Michael Chmielecki
July 1, 2014

Starting a flooring retail business and sustaining it can be difficult enough, but doing so while also building a well-known and respected brand is even more challenging.


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Panolam's New Brand Identity Is "Bringing More To The Surface"

August 19, 2013

Panolam Industries ("Panolam" or the "Company") announced the launch of the company's new brand name, Panolam Surface Systems, along with the new logo, website and tagline, "Bringing More to the Surface."


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Oriental Weavers Positions Itself for Further Expansion

August 8, 2013

Oriental Weavers USA, a subsidiary of the $800mm/year Oriental Weavers Group, has begun a rebranding initiative of its US based businesses.


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QEP Unveils New Brand Identity

June 13, 2013

Q.E.P. Co., Inc. has unveiled a new brand identity for its QEP-branded products.


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J&J Industries Becomes J+J Flooring Group

June 10, 2013

J&J Industries announces a new name that will better reflect the company and its distinct flooring brands.


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H.B. Fuller Construction Products Develops a New Look for its TEC Brand

May 1, 2013

H.B. Fuller Construction Products Inc. is unveiling a refreshed and enhanced new TEC brand image in April 2013.


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Beaulieu Announces New Brand Identity

April 4, 2013

Beaulieu announced the adoption of a new logo and brand identity according to company executives.


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