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Home » branding

Articles Tagged with ''branding''

beaulieu canada

Beaulieu Canada Expands Operations Into the United States

FLOOR Trends & Installation Editors
August 21, 2024

Currently operating under the Peerless brand in the U.S., the company will unify its presence under the Beaulieu name.


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Diverzify Rebrands National Accounts Group

FLOOR Trends & Installation Editors
July 23, 2024

This strategic shift underscores Diverzify's commitment to providing streamlined solutions to large-scale clients with national portfolios.


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UCX Logo.jpg

Three Family-Owned Flooring Distributors Merge to Create the ‘Ultimate Customer Experience'

FLOOR Trends & Installation Editors
July 17, 2024

Three leading flooring distribution companies—The Belknap White Group, JJ Haines & Company, and Swiff-Train Company— have merged to form a new brand called UCX (Ultimate Customer Experience). 


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BW JJ Haines STC Logo.jpg

Belknap-Haines-STC Announces Major Rebrand to Unify Operations

FLOOR Trends & Installation Editors
July 11, 2024

The flooring distributor said the rebrand represents a significant shift in the flooring distribution landscape, aiming to set new standards for customer service and operational efficiency in the industry.


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Women in the Floorcovering Industry WIFI Logo (1).jpg

WIFI to Host Webinar on Personal Branding on September 18

September 14, 2023

Join Women in the Flooring Industry on September 18, 2023, 12 to 1 p.m. EST for a free WIFI Power Hour and learn to hone your personal brand to leverage growth opportunities for your career and your business. 


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Industry Q&A

Nourison Home's Giovanni Marra on Today's Flooring Consumer

Tanja Kern Headshot 2023.png
Tanja Kern
July 6, 2023

Nourison has one of the largest product catalogs and in-house inventories in the industry. We spoke with Giovanni Marra, vice president of marketing and creative, Nourison, about the company's rebranding to Nourison Home, the rise of millennial and Gen Z consumers, and what's trending in interior design. 


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Mannington Mills new logo

Mannington Mills Unveils New Logo and Corporate Brand Identity

May 30, 2023

The new logo allows for design flexibility across all physical and digital touchpoints and its color palette is fresh yet sophisticated, taking cues from the palettes established by the Mannington Commercial and Mannington Residential business units.


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Nourison Home

Nourison Rebrands as Nourison Home

May 23, 2023

Nourison, a leading manufacturer of floor coverings and home accents, has announced its rebranding to Nourison Home. As the new parent for Nourison’s portfolio of products, this change aims to better align the company's strengths with evolving consumer needs and preferences.


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Bonitz New Logo 2023.jpg

Commercial Subcontractor Bonitz Rebrands

April 19, 2023

The commercial subcontracting firm built its reputation in the flooring and ceiling industry, and over the past decade the company has expanded into other areas of commercial subcontracting such as custom wall and cladding systems.


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DH Floors Logo.jpg

Dixie Home Rebrands as DH Floors

February 7, 2023

The company will rebrand as DH Floors to incorporate its growing list of flooring options, including hardwood and luxury vinyl flooring.


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