Bonitz Inc., a commercial contractor providing solutions in flooring, ceilings, wall systems, specialty products, and cleaning headquartered in Concord, North Carolina, has rebranded to help emphasize itself as a full-service commercial subcontractor.  

The commercial subcontracting firm has 14 locations across the Southeast and built its reputation in the flooring and ceiling industry, and over the past decade the company has expanded into other areas of commercial subcontracting such as custom wall and cladding systems.

"As we are growing and the business is expanding, we felt it was important to look at our brand, who we are and what we do, and to reposition our brand, to differentiate ourselves from the competition and to drive brand loyalty," said Bonitz CEO Pete Larmore. 

Peggy Glassman, marketing manager said associates will receive new t-shirts featuring the new logo and the company is unveiling new intranet.

"We are specialty trade commercial contractors and we design and install custom flooring, walls, ceilings and cladding,” Laramore added.  “We are excited about this rebrand which showcases our commitment to excellence in these four key areas.”

For more information, visit bonitz.com.