The World Floor Covering Association has aligned itself with another organization whose mission is to help retailers expand and enhance their business presence with desired audiences.
Floor Trends recently connected with Mark Chichak, general manager of specialty flooring for GCP Applied Technologies, to discuss the rebranding strategy.
When it comes to brands, there have been a plethora of studies and multiple opinions on the subject. But one thing is abundantly clear: Brands do matter—whether they are internationally known or only to people in your hometown.
