The company said the new brand expresses the mission of the company to be the ultimate platform for connecting designers, retailers, manufacturers, contractors and consumers.
Prior to being acquired by Inside Edge in 2021, JKP Flooring, based in Placentia, California, was best known as a commercial flooring contractor specializing in occupied office spaces.
The new look can be seen in the company logo, brand color palette and greater emphasis on Smokey the Great Dane, a staple in the brand logo since the company’s beginnings in 1973.
Pelican Creations Home, based in Mississauga, Ontario, Canada, is a 30-year-old family-owned company that employs a full office and quality control staff in Shanghai.
The Art of Floor Systems commemorates the company's 111th anniversary and reveals a new look for six brands: Uzin, Wolff, Pallmann, Arturo, Codex, and Pajarito.
Tarkett announced it is repositioning its residential business through new branding and added resources to better align to the needs of its residential customer base. Tarkett Residential is now Tarkett Home.