Northwest Hardwoods, a manufacturer and supplier of hardwood lumber based in Frisco, Texas, announced the company has rebranded as NWH. 

NWH, founded in 1967, has become a leading manufacturer and supplier of hardwood lumber to North America, Europe and Asia serving the furniture, flooring, cabinet, molding, and millwork industries. The company operates over 40 manufacturing and warehousing facilities across the country.

The new name, shortened from Northwest Hardwoods to NWH, embodies the company’s commitment to the simplification of the customer experience. The change coincides with the headquarters’ move from Tacoma, Washington, to Frisco, Texas, which the company announced in November 2021. 

“We are committed to maintaining our place as the industry’s premier provider of high-quality natural hardwoods and world-class service,” said Dave Brower, vice president of marketing, NWH. “We’ll succeed by making every NWH experience a rewarding experience, one that gives our customers a distinct competitive edge.”

New positioning, Simple. Natural. Hardwoods.", communicates NWH’s unwavering commitment to offering hardwoods solutions that limit complexities to unlock success for our customers, the company said. 

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