Decocer, a Spanish tile manufactuer Castellón, will unveil a rebranding at Cersaie 2024, held in Bologna, Italy, from September 23 to 27. 

With a presence in 20 countries globally and a history over 35 years, approximately 75% of Decocer's sales are in international markets. Key markets include the United States, the United Kingdom, Italy, Belgium, Germany, the Netherlands, Canada, Australia, and Spain. The company said its goal is to continue to grow and position itself as the most exclusive option in the high-end, small-size ceramic products segment.

The new branding features a dynamic image, defined by a solid language, a timeless tone, and a modern approach, which aims to highlight the authentic value of ceramics.

Our goal of the rebranding was to convey a fresh, expressive, modern image in line with Decocer's creative capabilities, said Decocer's commercial director, Verónica Obrero. The company designs and manufactures custom-made ceramics, so this message requires projecting a dynamic, solid language. she noted. Decocer customers can choose without limits among distinctive geometric shapes, a variety of sizes, a full range of colors, volumes and reliefs, different finishes, intense glazes, 3D shapes, and exclusive graphics.