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Commercial FlooringShows and Events for Flooring

Starnet Members See Bright Future with Expanded Service Model

By Tanja Kern
Women of Starnet 2024 Fall Shareholders Meeting

Lara Rassette of Image Flooring and Nichole Poindexter-Wilson of Poindexter Flooring lead a discussion, "Tough Topics," with Women of Starnet and Women in the Floorcovering Industry. Photo: Floor Trends & Installation. 


Robert Varden at the Starnet 2024 Fall Shareholders Meeting

Robert Varden, owner of Advanced Flooring Technology, a flooring installation training entity in Rockwall, Texas, unveiled the organization’s Advanced Commercial Carpet Certification. Photo: Floor Trends & Installation. 

AHF Products at the Starnet 2024 Fall Shareholders Meeting

Erin West and Brenten Bailey of AHF Products. Photo: Floor Trends & Installation.

Ardex at the Starnet 2024 Fall Shareholders Meeting

The Ardex team at the 2024 Starnet fall meeting. Photo: Floor Trends & Installation. 

Daltile at the Starnet 2024 Fall Shareholders Meeting

Daltile team at the 2024 Starnet fall meeting. Photo: Floor Trends & Installation. 

Kuberit at the Starnet 2024 Fall Shareholders Meeting

Kuberit showcases installation solutions at 2024 Starnet fall meeting. Photo: Floor Trends & Installation.

Matter at the Starnet 2024 Fall Shareholders Meeting

Matter team at the 2024 Starnet fall meeting. Photo: Floor Trends & Installation. 

Mohawk Group at the Starnet 2024 Fall Shareholders Meeting

Mohawk Group showcases new commercial flooring solutions at the 2024 Starnet fall meeting. Photo: Floor Trends & Installation. 

Schonox at the Starnet 2024 Fall Shareholders Meeting

Schonox team at the 2024 Starnet fall meeting. Photo: Floor Trends & Installation. 

Starnet 2024 Fall Meeting Software.jpg

Erin Carnovale and Victor Hansen of C/F Data Systems. Photo: Floor Trends & Installation.

Taylor Adhesives Starnet 2024 Fall Shareholders Meeting

Ralph Grogan and Tim Riley of Taylor Adhesives. Photo: Floor Trends & Installation. 

Traxx at the Starnet 2024 Fall Shareholders Meeting

Carlo Martino of Traxx. Photo: Floor Trends & Installation. 

Women of Starnet 2024 Fall Shareholders Meeting
Robert Varden at the Starnet 2024 Fall Shareholders Meeting
AHF Products at the Starnet 2024 Fall Shareholders Meeting
Ardex at the Starnet 2024 Fall Shareholders Meeting
Daltile at the Starnet 2024 Fall Shareholders Meeting
Kuberit at the Starnet 2024 Fall Shareholders Meeting
Matter at the Starnet 2024 Fall Shareholders Meeting
Mohawk Group at the Starnet 2024 Fall Shareholders Meeting
Schonox at the Starnet 2024 Fall Shareholders Meeting
Starnet 2024 Fall Meeting Software.jpg
Taylor Adhesives Starnet 2024 Fall Shareholders Meeting
Traxx at the Starnet 2024 Fall Shareholders Meeting
October 28, 2024

Commercial flooring contractors gathered in Nashville, Tennessee, for Starnet Worldwide Commercial Flooring's fall meeting, where leaders shared noteworthy growth metrics and optimistic projections despite economic headwinds.

Starnet has 173 members in 430 locations across the U.S. and Canada reporting $4.2 billion in annual sales. Starnet President and CEO Mark Bischoff shared that the group proposed over 182,000 projects and secured 80,000 projects in 2023, with a median project of $28,340. Top segments include corporate, healthcare, multifamily, K-12, and college and university projects. 

Starnet member Lara Rassette, vice president and general manager of Image Flooring, reports that the Lenexa, Kansas, market has seen growth in healthcare and education, and collaboration with vendor partners has helped the company win many bids in 2024. 

“This year has been incredible for Image Flooring,” Rassette said. “We will end this year double where we were for 2023. We are anticipating ’25 to be steady, not quite as huge growth as ’24, but we're still going to have a good, solid year.”

While flooring and geographical trends change—and the industry consolidates through mergers and acquisitions— Bischoff attributes Starnet’s growth to members diversifying their businesses and building a common framework that promotes longevity. 

“Our members are doing a lot of non-flooring projects because their clients want us to do more and more services,” he said. “It’s okay to be a disruptor—we pride ourselves on being a sales multiplier and a broad and deep market for all of our supporting manufacturers.” 

Members said that collaboration has helped them work through business disruptions, such as economic downturns, recruitment challenges, and supply chain issues.

“Our current projections for 2025 look strong,” said Zach Brown, president of NFI Enterprises in Auburn, Washington, which does commercial and residential interior finishes. The company added floor care services, focusing on a repetitive schedule of maintenance services. 

“We have added to our sales team in 2024, building a good backlog into 2025,” Brown said. “As we grow, we will look into other markets for floor care, but we anticipate focusing on corporate and government contracts through 2025.”

Looking ahead, many members have solid backlogs that will keep them busy through the first part of 2025. Business will pick up in the second half of 2025 and continue into 2025.

“We need to get past the election and have another reduction in the prime interest rate to see much economic activity,” said Starnet Board Chair Steven Cloud, co-owner of Connecticut-based  M. Frank Higgins. “As a Starnet member, most of us have developed our businesses as solutionists with great customer service. This type of business will fare better than those based on price alone.”

Starnet’s fall meeting is designed to include education, and members always leave with actionable items for their businesses. This year, members heard from Robert Varden, owner of Advanced Flooring Technology, a flooring installation training entity in Rockwall, Texas, who unveiled the organization’s Advanced Commercial Carpet Certification. Kristin Wesby, supplier development executive at Sourcewell, shared how members can partner with the service cooperative to win education and government projects. Other highlights included a session on managing insurance, planning successful transitions, and job site safety. 

“Along with the educational opportunities, we did need to deal with Mannington’s departure,” Cloud said. “We had many opportunities for membership to discuss this issue with the board and reflect on the impact to the co-op and to themselves. The result was very productive as we focused on the remaining vendors and their offerings."

Two new vendors, retaining wall supplier MDC Interior Solutions and Icon Industries, a supplier of temporary surface protection projects, visited during the trade show to learn what they could offer the group. 

KEYWORDS: education and training flooring industry associations flooring installers multifamily housing office market Starnet

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Tanja kern headshot 2023

Tanja Kern is the associate publisher and editorial director of FLOOR Trends & Installation. She is also the host of the FLOORtalk podcast, where she explores the changes and challenges facing the flooring community's thought leaders and creatives. Tanja has been writing about business, design, and lifestyle for two decades, and her work has appeared in publications such as American Way, Better Homes & Gardens, Fine Interiors, Fodor's, Food Channel, CA Modern, Chicago, Fine Interiors, and Los Angeles.

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Lara Rassette of Image Flooring and Nichole Poindexter-Wilson of Poindexter Flooring lead a discussion, "Tough Topics," with Women of Starnet and Women in the Floorcovering Industry. Photo: Floor Trends & Installation. 
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px 'Helvetica Neue'} Robert Varden, owner of Advanced Flooring Technology, a flooring installation training entity in Rockwall, Texas, unveiled the organization’s Advanced Commercial Carpet Certification. Photo: Floor Trends & Installation. 
Erin West and Brenten Bailey of AHF Products. Photo: Floor Trends & Installation.
The Ardex team at the 2024 Starnet fall meeting. Photo: Floor Trends & Installation. 
Daltile team at the 2024 Starnet fall meeting. Photo: Floor Trends & Installation. 
Kuberit showcases installation solutions at 2024 Starnet fall meeting. Photo: Floor Trends & Installation.
Matter team at the 2024 Starnet fall meeting. Photo: Floor Trends & Installation. 
Mohawk Group showcases new commercial flooring solutions at the 2024 Starnet fall meeting. Photo: Floor Trends & Installation. 
Schonox team at the 2024 Starnet fall meeting. Photo: Floor Trends & Installation. 
Erin Carnovale and Victor Hansen of C/F Data Systems. Photo: Floor Trends & Installation.
Ralph Grogan and Tim Riley of Taylor Adhesives. Photo: Floor Trends & Installation. 
Carlo Martino of Traxx. Photo: Floor Trends & Installation. 

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