Bjelin partners with Whiteriver Group, a leading flooring supplier in Ireland, designating the firm as a national distributor for Bjelin’s hardened wood range, Woodura Planks.

Woodura Planks are three times stronger than traditional wood floors and offer superior resistance to dents and water. Whiteriver Group customers will have access to the wide XXL format in eight stunning colors, featuring a premium pro matte lacquer that makes these floors ideal for high-traffic commercial and residential spaces.

The raw materials for Woodura Planks are processed directly from the forest, ensuring maximum efficiency and minimal waste. This sustainable approach utilizes less material to produce more flooring, benefiting the environment, climate and homes alike.

Woodura Planks also feature the innovative leakproof 5G Dry locking system, allowing for ease of installation without nails or glue, while watertight joints prevent any leakage through seams.

“As more end-users seek greener options, we believe architects, designers and homeowners in the Irish market will appreciate the sustainability of Woodura Planks, along with the wide board dimensions,” says Iain Wogan, Co-CEO and Head of Sales at Whiteriver Group. “We are thrilled about this partnership and so far, we have handpicked 25 customers for the distribution of Bjelin’s products.”