Bjelin has unveiled its Woodura Herringbone 2.0, a hardened wood flooring system.

The new product, which has already seen success in Scandinavian markets, combines traditional elegance with modern engineering. Its patented Woodura® technology delivers three times the durability of conventional wood flooring, while the innovative 5G locking system simplifies installation.

"Woodura Herringbone 2.0 demonstrates our commitment to innovation and creativity," said Fredrik Alfredsson, Bjelin's global head of sales. "Aesthetically, this is a design product combining traditional elegance with a contemporary flair, and functionally, it provides a much more durable alternative."

The flooring features larger-than-standard panels measuring 3.5 x 21.5 inches, offering a contemporary twist on classic herringbone patterns. The system's versatility allows for multiple installation patterns, including traditional herringbone, double, triple, ladder, and blocks.

Manufactured using responsibly sourced Croatian oak, the collection comes in three finishes: Misty White, Natural, and Earth Grey. The Select grade flooring includes a professional matte surface treatment for durability and easy maintenance.

The launch marks Bjelin's continued expansion in the international flooring market, with the company promising further developments in the near future.