Fame Hardwood, a custom hardwood flooring company based in Hollywood, Calfornia, will unveil the American Heart Pine collection at the WestEdge Design Show from November 14-16, 2025, in Los Angeles, California. 

The collection, designed in collaboration with AD100 Interior Designers Emily Ward and Louisa Pierce of the award-winning interior design studio Pierce + Ward, celebrates the beauty and versatility of American Heart Pine, showcasing timeless design with handmade craftsmanship.

Known for its distinctive grain and warm hues, this premium wood represents a commitment to sustainability, as it is sourced from responsibly managed forests. This collection presents a range of flooring options that embody the designers' unique aesthetics while showcasing the durability and beauty of sustainably sourced American Heart Pine. Featuring both classic finishes and modern interpretations, the collection promises to ground and elevate any interior with a timeless warmth that complements any design style.

Fame Hardwood is committed to environmental stewardship, and this collaboration further solidifies its mission to provide high-quality, sustainable products that enrich living spaces while protecting natural resources. The Acre 4 Acre pledge, started in the industry by Fame Hardwood, promises to plant an acre of trees for every acre of wood flooring sold.