The National Floorcovering Alliance (NFA) has expanded its membership with the addition of USA Flooring, a second-generation family business operating five locations across North Carolina. The company joins NFA's selective network of North America's leading independent flooring retailers.

USA Flooring's journey began in the early 1970s when founder Ken Lloyd established Ken Lloyd's Carpet Towne in Frederick, Maryland. The business took a significant turn in 1984 when Lloyd expanded into North Carolina, opening locations in Raleigh and Fayetteville. Initially operating as flooring outlets, the company evolved its business model to combine discount pricing with full-service offerings after recognizing customer demand for broader selection and professional installation services.

The company's leadership transition began in 1996 when Ken's eldest son, Kris Lloyd, started in the warehouse of the Raleigh location. Working his way through various roles—from salesman to assistant manager in Durham, and eventually store manager in Raleigh—Kris gained comprehensive industry experience. The transition to the next generation was completed in 2009 when Kris and his wife, who joined the business in 2003, became sole owners after initially acquiring a minority partnership in 2004.

This addition to the NFA further strengthens the alliance's presence in the Southeast market while highlighting the continued success of family-owned businesses in the flooring industry.

NFA Board Secretary Jessica Arscott, vice president of FloorTrends, said: 

We’re thrilled to have USA Flooring join the NFA. The membership had the pleasure of spending time with Kris, Amanda, Fred, Molly, and Blake at the recent meeting in Washington, D.C., which they attended as a prospective member. They’re a second-generation flooring business with a great reputation, they have a driven and enthusiastic group of individuals working together, and in speaking with their team they’re eager to evolve and grow. They saw the value of joining the NFA to help grow their business and become more profitable through purchase opportunities and networking with our members and vendors. They tick all the boxes, and with five stores in North Carolina, where we previously did not have membership, it was a no-brainer. They’re just a great fit with our group and we look forward to growing together.