St. Louis-based Ambassador Mid-West Floor appointed Reist Mummau as VP of sales and business development and RJ Petersen as VP of operations and technology. Mummau brings 25+ years flooring experience from Happy Floors Distribution, while Petersen contributed two decades of operational expertise at RFMS.
National Floorcovering Alliance Board President Ian Newton reveals member businesses are selling higher-ticket items while traffic slows and shares industry trends during the group's spring meeting in St. Pete Beach, Florida.
Deb DeGraaf, co-owner of DeGraaf Interiors, has been selected as the World Floor Covering Association's 2024 Luminary Award recipient for her industry leadership and commitment to workforce development. The award will be presented January 28 at The International Surface Event in Las Vegas.
Pacific Northwest-based Contract Furnishings Mart continues its strategic growth with new showroom locations in Salem, Oregon, and Scottsdale, Arizona. The wholesale flooring company, known for its relationship-based business model and extensive product selection, plans further expansion in the Phoenix metro area to mirror its successful multi-location approach in Seattle and Portland.
DeGraaft Interiors celebrated the opening of its new Ada, Michigan, location with an intimate designer event that brought together over 20 interior designers from the Greater Grand Rapids area, despite challenging winter weather conditions.
DeGraaf Interiors recently opened a new flagship location in Ada, Michigan, transforming a vacant building into a state-of-the-art design center. The 7,500-sq.-ft. showroom features over 40 installed flooring products, dedicated designer spaces, and luxury amenities, reflecting the company's commitment to creating an elevated shopping experience.
San Antonio-based O'Krent Floors hosted a Wine & Design event featuring Emser Tile executives while expanding its design trade connections by strategically hiring a former Interceramic showroom manager as trade liaison.
Contract Furnishings Mart's annual Whiskey & Wine Fundraiser generated $23,200 for Breast Friends Oregon, supporting local breast cancer patients. CFM is a National Floorcovering Alliance member.
The National Floorcovering Alliance (NFA) has expanded its membership with the addition of USA Flooring, a second-generation family business operating five locations across North Carolina.
Vendor partners at the National Floorcovering Alliance fall meeting in Washington, D.C., offered products and solutions designed to help these top dealers sell more floors in 2025.
