Obeetee, the largest rugmaker in India, has a global team that collaborates with boutique home and hospitality brands to create exquisite hand-knotted, hand-tufted and flatwoven constructions. At this year's BDNY show, Obeetee displayed its Terra Collection, showcasing a blend of timeless traditional techniques with a contemporary design sensibility. Additionally, the company offers hospitality clients an end-to-end, collaborative product development experience.

Established in 1920 and a trailblazer in sustainable and ethical production, Obeetee has multiple facilities and employs over 30,000 highly skilled craftspeople that allows them to deliver quality products at scale. They can customize by price, style and construction. With a robust design team that can pivot between traditional and contemporary looks, customers are able to see their visions come to life regardless of budget or project size. Customers feel empowered, knowing Obeetee’s products are luxurious, durable and truly one-of-a-kind. Obeetee is the choice of esteemed brands such as Soho House, JW Marriott, the Four Seasons and the Oberoi Group. 

 “The Terra Collection was inspired by the organic textures of the sea and sand,” said Patricia Carreras Ben-Zvi, President of Obeetee, Inc. (Obeetee North America). "All designs were hand-painted in house and crafted using the most luxurious fibers on the market. The union between fine art, high-end materials and skilled craftsmanship has translated into beautiful pieces."

Some of the favorite pieces in the Terra Collection are the hand-knotted Oasis rug crafted from chunky New Zealand wool. It features a watercolor-like blend of natural tones, adding both depth and inviting texture to any space. The hand-knotted Jasmine Rug brings a fresh take on a Khotan-inspired design in a larger scale. Crafted with hand-carded wool, its high-low texture enhances the intricate motifs while a blend of warm neutrals, blues and green accents bring depth and a refined color palette.

The hand-tufted Sardinian wool Fresco Rug was inspired by the diverse textures of landscapes and has a palette of warm neutrals and rich juniper greens. The Harper Rug sports an optic, tile-inspired design that artfully blends greens, yellows and natural fiber-dyed colors. Made from recycled PET in a flatweave construction, it’s ideal for high-traffic areas and versatile enough for indoor/outdoor. The mix of fibers lends it a sophisticated faux-jute appearance, marrying style with practicality.