Brazil is set to make a powerful statement about its dominance in the natural stone industry at the upcoming Kitchen and Bath Industry Show (KBIS) 2025 in Las Vegas, showcasing its vast geological wealth through a carefully curated exhibition of premium materials.

The "It's Natural - Brazilian Natural Stone" pavilion, located in the South Hall of the Las Vegas Convention Center, will feature collections from seven of Brazil's top stone exporters from February 25-27. The exhibition space, designed by Uruguayan firm La Agencia, will highlight Brazil's geodiversity through displays of distinctive marbles, granites, and quartzites.

"Our goal is to establish our natural stones as a symbol of quality, sustainability, and exceptional design," said Centrorochas President Tales Machado, emphasizing the materials' unique beauty compared to artificial alternatives.

The exhibit will showcase signature pieces, including MagBlanc flooring, Terracotta wall features, and Vitória Régia countertops. Additional premium materials like Aurora Blue, Oslo, and Matterhorn will demonstrate the creative versatility of Brazilian stone.

This marks Brazil's second consecutive appearance at KBIS, which attracted over 41,500 attendees in 2024. The 2025 show floor is expanding by 10% to accommodate growing industry interest.

The Brazilian presence is organized by Centrorochas in partnership with ApexBrasil as part of their ongoing initiative to promote Brazilian stone exports. The country currently ranks as the world's fourth-largest producer and fifth-largest exporter of natural stone, serving architects, designers, and specifiers worldwide.

The participating companies - Brasigran, Brothers in Granite, Decolores, Granos, Magban, Nova Aurora and Zucchi Stones - aim to strengthen Brazil's position in the North American market while showcasing their commitment to sustainability and design excellence in natural stone production.