Shaw Floors announced it is an Official Sponsor of the 2025 College Football Playoff (CFP), capitalizing on its sponsorship with the “Pet Perfect Puppies at the Playoff” activation hosted at Playoff Fan Central.  

The CFP National Championship weekend events, held Jan. 18-20, 2025, in Atlanta, Georgia, will allow fans to participate in various activities leading up to the national championship game on Jan. 20, 2025, at Mercedes-Benz Stadium. With this sponsorship, Shaw Floors’ Pet Perfect innovations and branding will be featured throughout the “Pet Perfect Puppies at the Playoff” within Playoff Fan Central.  

Shaw Floors’ Pet Perfect collection of high-performance carpets, rugs, cushion, and cleaners allow pet-friendly homes to enjoy flooring solutions that are as durable as they are beautiful. With innovative technologies, such as R2X stain and soil resistance, LifeGuard Spill-Proof Technology moisture protection and industry-leading warranties, all Pet Perfect flooring products are ultra-durable and easy to clean, offering complete protection from pet accidents. 

In addition to Shaw Floors’ “Pet Perfect Puppies at the Playoff” activation, Shaw Industries has returned as the Official Flooring Provider of the College Football Playoff and Shaw Sports Turf is the Official Synthetic Turf Provider of the College Football Playoff. Shaw’s award-winning brands and solutions will be on display throughout the CFP National Championship weekend events.