In an industry increasingly dominated by hard surfaces, Engineered Floors is writing a different narrative—one where carpet is not just surviving, but thriving. "We saw a resurgence in carpet in the fourth quarter," noted Eric Ruppert, senior director of product marketing and category management, signaling a shift in the flooring landscape.
The company's groundbreaking DreamWeaver PureColor High-Def technology, first introduced in 2023, is at the heart of this revival. Gold Standard, Engineered Floor's flagship High-Def product, has been the bestselling carpet line for two consecutive years—a testament to the power of innovative design and performance. The cut-pile carpet features color-rich neutral styles, all boasting superior stain and wear resistance, comfort, and performance.