Luxury vinyl tile supplier Karndean Designflooring is elevating its retail program in 2025 with the introduction of Karndean Design Aesthetics, a new approach to help retailers create more personalized shopping experiences.

The program organizes flooring recommendations into distinct style categories that consider the holistic look, feel and function of a space. This initiative aims to help homeowners better envision and achieve their desired aesthetic while providing retailers with additional tools to enhance their consultative selling approach.

"We want to help our retailer partners give customers a first-class buying experience, from inspiration through installation," said Julie Thomas, Karndean retail channel manager. "Karndean Design Aesthetics will be a valuable addition to their selling toolbox. They'll give our retailers additional expertise that inspires confidence, while providing a personal touch that differentiates their business."

The three Karndean Design Aesthetics are: 

Prana: Cozy spaces inspired by the calm and relaxation of yoga breathing exercises. 

In CTRL: Modern, minimalist spaces inspired by the sleek design of the digital age. 

Mix + Max: Maximalist, mood-enhancing spaces that express creativity while sparking imagination.