Women In the Floorcovering Industry (WIFI), a 501(c)(3) educational non-profit dedicated to attracting, educating, and empowering women in the flooring industry, announced the addition of two leaders to its board of directors: Dori Blitzstein, vice president of Roesel-Heck, and Danielle Hunsicker, chief operating officer of Diverzify.

“The talented female leadership of WIFI is an inspirational team and a motivating factor in my career," Blitztein said. "As a veteran female industry executive, I cherish the relationships and the learning that WIFI provides and believe this affinity group creates touch points for females at all levels across all segments of floorcovering. I hope to contribute to making an impact in empowering, teaching, and affecting the growth and confidence of all industry females by encouraging their involvement in this meaningful community.”

Hunsicker, a strong advocate for mentorship and leadership development, shared, “What I value most about WIFI is its commitment to building a powerful community that fosters connection, growth, and leadership among women across all segments of our industry. Throughout my career, I’ve seen firsthand the impact that mentorship, collaboration, and shared knowledge can have in advancing women in flooring. I’m honored to join the WIFI board and look forward to contributing to its mission - empowering women, strengthening our industry, and creating more opportunities for the next generation of female leaders.”

With the addition of Blitzstein and Hunsicker, WIFI continues to expand its leadership team, ensuring a strong foundation for the organization’s ongoing initiatives in education, mentorship, and professional development.

Other WIFI board members include: Emily Finkell, EF Floors & Design; Amy Rush-Imber, Floor Covering Weekly; Brenda Knowles, Shaw Industries; Tanja Kern, Floor Trends & Installation Magazine; Laura Bartley, Mohawk Industries; Betsy Amoroso, Mannington, Chanel Clifford, Cali; Terri Daniels, CCA Global Partners; Whitney LeGate, Mannington; Amie Gilmore, Informa/ TISE; Allyson Rawlings, Rawlings Flooring America; Ellie Preister, HMTX Industries; Reva Revis, Fuse, and Andrea Blackbourn, WIFI Executive Director.

WIFI Event Calendar

March 13: Members’ Keys to Success Summit at Abbey Carpet & Floor and Floors To Go Convention in Tampa from 1:00-2:15pm EST
During this session, we’ll explore the diverse perspectives that are shaping the future of our industry. This 75-minute event will feature successful women owners who will share their personal keys to success. Discover proven strategies for scaling your business, leveraging franchise resources, building customer relationships, empowering the next generation, and creating a strong workplace culture. Gain insights on transitioning industries, fostering growth through innovative marketing, and mastering leadership techniques. Whether you’re just starting out or looking to take your business to the next level, this session is packed with actionable advice to help you thrive. All are invited and welcome! Amy Rush-Imber, WIFI vice chair and publisher and editor in chief of Floor Covering Weekly will moderate the session, and the speakers include:
 - Deborah Cypert, Interior Vision Flooring & design
 - Janice Clifton, Abbey Carpets Unlimited Design Center
 - Buffy Stancill, Faith and Grace Flooring & Creative Flooring of Pensacola
 - Rachel Stacy, S&H Flooring

March 26: WIFI Virtual Power Hour - The Art of Storytelling from 12:00-1:00pm EST
Register Here
Storytelling is one of the most potent ways to connect with customers, build trust, and elevate sales and marketing strategies. In this Power Hour, industry experts will share real-world examples of storytelling in flooring, break down key storytelling techniques, and discuss how professionals can craft compelling narratives to strengthen customer relationships and grow their businesses. Moderated by Alison Mullins, speaker, author, and surfaces guru, this session will feature:
 - Scott Humphrey, CEO of the World Floorcovering Association
 - Tanja Kern, associate publisher & editorial director of FLOOR Trends and Installation
 - Kris Stanfield, director of content and creative, residential brands and marketing for Shaw Industries

April 16: WIFI’s Mastermind Morning Roundtable Discussion at NWFA Expo in Charlotte from 8:45-10:15 am EST
 Register Here
This breakfast event is designed to empower and connect women in the floor covering industry. This engaging session will feature dynamic roundtable discussions on key topics that impact your career, business, and personal growth. Gain valuable insights, share experiences, and network with like-minded professionals as we tackle the challenges and opportunities shaping our industry. Discussion topics will cover Technology & AI, Business Acumen, Growing in Place, the Balancing Act, and Staying in Front of Trends.

April 29: WIFI Virtual Power Hour - Rock Your LinkedIn Profile from 12:00-1:00pm EST
Register Here
Explore how to create a LinkedIn profile that brings your personal career story to life, whether you’re just starting out, seeking to advance, or making a career change. Katherine Murphy, principal customer success manager at LinkedIn Talent Solutions – Learning, will offer tips on tailoring each section, starting with the key insight that a LinkedIn profile is unique and shouldn’t be approached exactly like a resume. Katherine will also cover ways to add media to a profile, methods for showcasing your career accomplishments and aspirations, and specific examples of profile phrases and language that can help inspire your personal story.